Kurt Geiger Opens Pop-up at Galeries Lafayette Haussmann
The love affair between Kurt Geiger and Galeries Lafayette continues in Paris.
The British accessories brand has staged another pop-up at the luxury department store’s Haussmann address following the success of the Champs-Élysées pop-up earlier this year.
Kurt Geiger has plastered its campaign with Emily Ratajkowski across the storefront and put up flags that replicate the brand’s diamond stained glass window print.
Inside the pop-up, two columns have been decorated with the stained glass windows and teal green carpeting.
France has become Kurt Geiger’s fastest growing market in Europe and sits in 18 Galeries Lafayette stores, from Azure Coast to northern France.
“At Kurt Geiger we’re being very selective about our distribution and where we open stores — we’re willing to wait for the best location in a market,” said Steven Sousa, the brand’s chief international officer in March.
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Kurt Geiger’s annual sales reached $466 million in the year ending February 2024, a 10 percent increase from the year-ago period. Earnings increased by 34 percent, exceeding $50 million.
The brand cited its “affordable luxury” handbags for its success.
“Quite simply, we stand out from the crowd. Our brand has [a] unique design aesthetic – fun, colorful and instantly recognizable. That, combined with a strong British DNA and an incredible value proposition – we’ve filled a white space with bold, maximalist silhouettes at an affordable price point,” said Neil Clifford, chief executive officer at Kurt Geiger.
“2024 is on track to smash all of our most ambitious predictions – with our global footprint growing exponentially, driven by handbags — now our largest product category in all markets. Not bad for an independent British brand, operating against a pretty tough economic backdrop,” he added.
