Willow Smith Redefines Ready-to-Wear with Moncler Genius Collaboration
Willow Smith has teamed up with Moncler for an otherworldly collaboration.
The multi-faceted artist launched her debut fashion collection at The City of Genius in Shanghai. The collection, which draws inspiration from Smith’s personal style, offers a glimpse into a futuristic yet practical wardrobe, reflecting her vision for a fresh start.
The Moncler Genius project, launched in 2018 by CEO and co-founder Remo Ruffini, invites leading designers to reinterpret the brand’s iconic quilted outerwear. Notable collaborators in this ongoing initiative include JW Anderson and Craig Green. Moncler Genius’s latest lineup is a powerhouse of creativity and star quality. It features Edward Enninful’s inclusive vision, LuLu Li’s ethereal designs, A$AP Rocky’s bold style, and Willow Smith’s fearless Gen Z energy.
Her energetic collaboration with Moncler is showcased in a series of black and white images and videos. The collection, inspired by nature, explores themes of contrast, rebirth, balance, and new beginnings. Smith’s creative vision is evident in her designs, modeling, narration, and soundtrack contributions.
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Smith shared in press notes, “Minimalism and utilitarianism. Femininity and masculinity. Black and white. Bringing juxtaposing ideas together in an elegant way is something that really excites me, and I wanted to explore that in this collection.” She continued, “I’m incredibly passionate about the outdoors and exploring this magnificent earth. I imagine these clothes effortlessly transitioning from nighttime camping to high-fashion eveningwear,” Smith said.
This collaboration is a true fusion of creativity. She infuses her personal style into Moncler’s iconic elements, resulting in a fresh and unique perspective. The exclusive logo and monogram feature an inverted “W” intertwined with Moncler’s “M.” Silver ring motifs and circular accents, inspired by Willow’s piercings, embellish hardware, tees, and hoodies, and are even woven into logo patches. Handwritten lyrics from her single “Alone” are incorporated, showcasing her lifelong dedication to music and self-expression. This collaboration is a testament to Willow’s distinctive artistic vision and Moncler’s commitment to innovation..
Featuring a down jacket dress with a detachable hem, Willow Smith’s Moncler collaboration is a versatile, minimalist collection. The black and moon-dust white color palette reflects duality, while the mix of sturdy and soft elements creates adaptable pieces suitable for various environments.
Best of all, the Moncler x Willow Smith Salix Leather Boots are a standout piece in the collection. These boots perfectly capture the ’90s-inspired aesthetic of the collaboration, with a sleek upper contrasting against a bold lug sole. Elastic inserts at the front add a touch of utilitarian style, reminiscent of the era, while also providing ease of wear. A signature logo patch completes the design of this Moncler Genius style.
The Moncler x Willow Smith collaboration launches on Nov. 21. It will be available online at moncler.com and in select Moncler stores.
