Reebok and Barbie Team Up For Family-Friendly Collection and Initiative Focused on Empowering Girls
Reebok has partnered with Mattel’s Barbie to create a family-friendly apparel and footwear collection releasing Sept. 20. The collection is inspired by the Barbie Dream Gap Project, a mission focused on challenging gender stereotypes and closing the gap that keeps girls from achieving their dreams.
Shoes in the collection include the Barbie x Reebok Club C Extra, a platform style which features a tonal deboss and Barbie’s “B” logo patterning leather panels, in addition to shiny mesh detailing and light pink accents. Secondly, the Barbie x Reebok BB 4000 II is a black suede shoe with patent leather side stripes and pink accents. Lastly, the Barbie x Reebok FloatZig 1 is a hot pink version of the brand’s popular running shoe; it features embossed and foiled branding.
The campaign features a young girl exploring various career options in the footwear industry, aligning with the company’s goal of empowering girls and spotlighting how Black and brown women are underrepresented in the field. Teaming with the Barbie Dream Gap Project in addition to Girls Inc. of Boston and Lynn, Reebok will offer a donation to Girls Inc. and invite members of the Girls Inc. Lynn chapter to the company’s Boston headquarters. Girls will meet the designers behind the Reebok x Barbie collection, learn about their career paths and receive products from the collection. These efforts advance Reebok’s “Human Rights Now!” and United Against Racism initiatives.
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“It’s so special to work with an iconic brand like Barbie that boasts a decades-long legacy in empowering girls to reach their limitless potential. Together we’ve not only created a beautiful collection, but are telling an important story through a unique creative campaign that highlights the barriers Black and Brown girls face within the footwear industry,” said Poria Blunt, senior vice president of global product at Reebok.
Blunt continued, “Our partnership aims to inspire young girls to pursue their dreams with confidence because we know when you can see it, you believe you can be it. By leveraging the power of Barbie and Reebok’s global platforms we aspire to empower the next generation of changemakers within the footwear industry.”
See more photos the Reebok x Barbie collection below.
