Christian Louboutin Highlights His Love for Egypt in Reimagined Madison Avenue Flagship
Stephen Garner
Senior Editor
Christian Louboutin is ready to welcome everyone back to his Madison Avenue flagship store after undergoing renovations this year.
According to the legendary footwear designer, the 4,000-sq.-ft. boutique, which first opened in 2015 at 965-967 Madison Avenue, has been reimagined to reflect his love for Egypt and the spirit of a seaside holiday, with touches that feel like stepping into the inviting home of a cherished friend.
“The boutiques should look like a living room where people do not feel like they are in a store but in the home of a friend, who loves them and knows them well,” Mr. Louboutin said in a statement.
And the red that we all know from Mr. Louboutin is omnipresent throughout the store. The brand’s signature red is seen on glazed wall tiles and carpets, echoing the lacquered bottoms of Louboutin’s famed heels.
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From his private collection, various crystals and geodes adorn the space, bringing a personal touch to the boutique in order to make it feel more home-like. Plus, antique wrought iron gates, purchased by Mr. Louboutin on a European adventure, are used to elegantly separate the men’s and women’s area in the store. Other signature design details include hand-sketched papyrus plinths, textiles featuring floral and aquatic illustrations by Louis Barthelemy for Pierre Frey and bespoke Nile-inspired sconces.
The boutique is also a store of firsts, the designer added. Along with a wide array of men’s and women’s shoes and leather goods, the Madison Avenue boutique will be the first flagship location in the U.S. to carry the Christian Louboutin kid’s collection, which launched in 2022 along with pets, and Christian Louboutin Beaute, which debuted in 2014.
Also, for the first time for the company’s own stores, visitors will smell the scent of Christian Louboutin Fétiche Le Cuir perfume, which is diffused throughout the boutique for the first time. Finally, the location also debuts a first-of-its-kind VIP Room, tailored to enhance the intimate client experience through the brand’s “Special Order” design process.
This news comes just months after Christian Louboutin and Bergdorf Goodman joined forces on an exclusive collection. This limited capsule that released in October, was part of Louboutin’s signature “Trash” collection and aimed to pay tribute to iconic images, logos and objects of both the French luxury shoe company and the American retailer.
And in September, Bergdorf Goodman sister company Neiman Marcus teamed up with the label for an exclusive collection of animal print shoes and bags for men and women. The duo’s “Animalia” collection spanned 19 pieces including seven women’s looks, six handbags, four men’s shoes, one men’s leather good and one men’s hat.
