WSS Holiday Campaign Highlights Value and Giveaways
WSS is spotlighting it best footwear deals this holiday season.
The Foot Locker Inc.-owned shoe chain has kicked off “Always the Real Deal,” a holiday campaign that centers on value and the best deals for top brands like Nike, Jordan, Adidas, Converse and Vans. As part of its Black Friday promotions, WSS is offering 40 percent off Nike products as well as 50 percent off “But One, Get One” deals. WSS is also offering free shipping for order over $99 and the the chance to earn points with WSS rewards. The retailer is also launching a gift guide with five curated shops, including a Y2K shop and a winter shop, to help consumers find the right styles.
In addition to deals, WSS is rolling out toy giveaways at certain locations and giving families the chance to receive a free toy for their child along with the opportunity to meet Santa.
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“Our commitment to community has been at the heart of WSS for over 40 years,” said Blanca Gonzalez, senior vice president and general manager at WSS, in a statement. “This holiday season, we’re focusing on spreading joy and giving back in meaningful ways through our Toy Giveaways and community events.”
Foot Locker Inc. rolled out its own holiday campaign, “Step Into Your Gift,” earlier this month. The new campaign that centers on the role of sneaker culture in the holiday gifting season and features NBA athletes such as Anthony Edwards and LaMelo Ball as well as Grammy-nominated artist Coi Leray. The lineup also includes style influencers and Foot Locker employees, best known as “Stripers.”
Last year, Foot Locker launched “The Heart of Sneakers,” a global platform that guides its campaigns, online and in-store experiences and community events. The new platform was developed in line with Foot Locker’s stated goal to connect more deeply with and expand sneaker culture, an objective outlined in March 2023 as part of the retailer’s “Lace Up” strategic plan put forward by CEO Mary Dillon. The plan is meant to help Foot Locker increase market share and grow sales to $9.5 billion by 2026.
