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No one’s asking you to leave brat green in 2024, but winter’s coolest sneaker trends come in a kaleidoscope of colors that’ll carry you well through the new year. So, no matter what end of the rainbow you’re trying to capture (or avoid entirely), there’s surely a pair of trendy shoes ready to help you achieve the hue you love.
With the rise of workwear and hiking-inspired fashion, earthy shades like moss green, beige, and brown have become equally popular, finding the flawless balance between rugged and tranquil. Some of the world’s finest brands have recently propelled this trend, including Dries Van Noten’s ’70s-esque sneakers and Asics’ cardboard-inspired joint effort with Doublet.
A dark, stealthy look could never go out of style either, a fact proven virtually every day, though most recently by Nike’s upcoming all-black Dunk Pack and teased Dover Street Market collab: a blacked-out pair of Vomero 5s with glowing green accents. But Nike’s not the only one getting in on the action, with pitch-dark partnerships put forth by everyone from Hagel and Asics to Under Armour and Balenciaga.
On the other hand, if you want something more colorful, consider the ubiquitous shade of burgundy or maroon, two hues that everyone from New Balance to Gucci has brought to light. Frankly, since the Italian luxury house unveiled its Rosso Ancora collection in late 2023, the merlot-colored train hasn’t slowed down, and Nike’s sneak peek at the Air Max 1000 suggests it’s only speeding up.
And if you need shoes that’ll bring extra shimmer to your ensemble, look no further! There’s an onslaught of silver silhouettes on the market and horizon, like Wales Bonner’s latest pair of Samba Millenniums, ALOHAS’ Tb.490, and Diesel’s Serendipity sneakers.
Like most years, 2024 has been more than kind to footwear brands paying homage to themselves, be that in the form of chunky pairs that help you pull off Y2K-inspired outfits from head to toe, iconic kicks that have stood the test of time since well before 2000, and several cutting-edge pairs that toe the lines between streamlined and mountainous. So whether you’re eyeing something sleek to wear while waiting for your seasonal flight or a chunkier pair to get you through the rain, our guide to the best sneaker color trends for winter has the right option.
For more than 75 years, Footwear News has been the shoe authority. Our coverage spans top industry news, retail trends, head-to-toe fashion, athletic and outdoor analysis, and more. Footwear News’ global network of editors has carefully curated all product selections featured using our expansive brand knowledge and thorough research to find quality, long-lasting items. Learn more about us here.
Yoni Yardeni is a culture, fashion, and footwear journalist who has appeared in publications including HICONSUMPTION, HotNewHipHop, and WWD. Through prior stints, his work ranged from curating buyer’s guides for the fashion world’s best boots, sneakers, and jackets to revisiting Lil Wayne’s quintessential mixtapes and albums. He is based in Los Angeles. Yardeni tested adidas’ Ultraboost 5X sneakers for one month to write this honest review of the running shoes.
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